BET Awards 2023 from the perspective of Afrobeats
On Sunday, 25th June, the BET (Black Entertainment Television) Awards held at Microsoft Theater, Los Angeles, USA. The Awards show was celebrated in commemoration of the 50th anniversary of Hip-hop…
CBN’s Unification of Nigeria’s FX Windows: What Does This Imply for the Nigerian Naira?
On Wednesday, 14th June, 2023, the Central Bank of Nigeria (CBN) initiated the Investors’ & Exporters’ Foreign Exchange (The Unification of Nigeria’s FX windows) Window in a bid to improve…
Eidetic Memory: The Ability to Briefly Recall a Scene You Were Once Exposed to
The first time I came across this was in a book. The character is described as a person that remembers briefly anything she sees. After reading about this character, I…
Why the global gravitation towards digital advertising?
Many companies, particularly including the globe-trotting ones, are giving immense attention to digital advertising. The world is experiencing seamless integration, and brands are taking advantage of this to market their…
Is Education Truly “a Scam?”
The phrase “Education is a scam” has become popular amongst Nigerian youths over the years. Of course, there are certain groups of people that subscribe to this school of thought,…
Brand equity: The Coca-cola story
Brand equity represents the value a brand has developed for itself in relation to its customers. According to Investopedia, “companies can create brand equity for their products by making them…
The Glamorous Unveiling of the Emilokan Fabrics
Èmilókàn Fabric, named in honour of the newly inaugurated President of the Federal Republic of Nigeria, President Asiwaju Bola Ahmed Tinubu, GCFR, embodies the essence of his visionary leadership and…