This year’s ARCON Seminar had a keen focus on Advertising Media, Marketing, and Management, the seminar was headlined by a host of accomplished leaders in the media and veterans in the media industry.
Present at the seminar were various representatives of diverse media houses in Kwara state.
It’s important to note that the seminar aimed to build a conversation around the diversities in media space and fill the gap. In the words of Mr. John Upah, the MD of canal plus advertising Nigeria LTD, he said “One cap doesn’t fit all when it comes to Media” as he stressed the importance of Generating perception in media.
Alh. Adebowale Adedeji, Fmr. GM, Kwara Radio who was also present reminded us to not burn bridges in our media journey.
Present at the seminar were iconic Media Strategists, Dr Aliagan Isiaka Zubair, acting dean of the faculty of information and communication technology, Kwara state University, Mr John Upah, MD canal plus Advertising Nigeria, Mr Adekunle Onafusi who is a Business Development Manager, Prof Azeez Adeshina Lukuman, Dean faculty of commissions and information sciences, University of Ilorin. The popular media veteran Dankazeem also made an appearance.
It was indeed an inciteful Seminar as a lot was said in achieving a competitive edge through the media.
Finally, certificates were presented by the DG of ARCON, Dr. Olalekan Fadolapo.
In his short words “Media is a medium that cannot be ignored and we must all work together to see it works for us”.
