Meta Platforms’ threat to shut down Facebook and Instagram in Nigeria may severely affect millions of small businesses and jobs, according to tech industry experts.
Over 56% of Nigeria’s 39.6 million micro, small and medium enterprises (MSMEs) rely on the platforms to sell products, engage with customers and build their brands. If Meta exists, many businesses could lose their customer base overnight, with some forced to seek expensive alternatives or shut down completely.
The crisis stems from a $290 million fine Meta faces from three Nigerian regulatory agencies for various violations. After losing appeals in court, Meta threatened to leave the Nigerian market rather than pay the penalties. The courts have ordered the company to settle the fines by June 2025.
Experts say Meta’s platforms are essential to Nigeria’s digital economy. In 2025 alone, social media ads in Nigeria are expected to generate $148.2 million, with Facebook accounting for about $120 million. The company also supports thousands of direct and indirect jobs across marketing, tech, and creative sectors.
Local entrepreneurs expressed concern about the impact. “My shop lives on Instagram,” said Lagos-based baker Fatima Tunde. “If it’s gone, I’m out of business.”
Industry stakeholders and consumer groups have condemned Meta’s threat as a pressure tactic. The Federal Competition and Consumer Protection Commission noted that Meta has paid even larger fines in the US and EU without exiting those markets.
Critics say both Meta and Nigerian regulators must find a solution. “This dispute shouldn’t hurt small businesses and communities that depend on these platforms daily,” said Temitope Ogundipe, Executive Director of Tech Societal.
Nigeria, with over 164 million internet users, remains a key digital market in Africa. Many believe walking away would mean more than lost revenue; it would signal a retreat from one of the world’s most vibrant online communities.